Intro ROI Calculator

See how a wedding package or a new private student adds up against intro costs.

Your inputs

After instructor pay and direct costs, before intro costs.

The share of all intros that become enrolled students.

Only know your show rate?

Multiply the share of intros that show up by the share of those who enroll. For example, 40% × 25% = a 10% intro-to-enrollment rate.

Help with cost per intro

Use a cost you know or want to explore. This is your assumption, not an LR Growth quote. You can also talk to our team.

All amounts in USD.

Estimated profit after lead costs

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Enter your five inputs to get started.

Estimated enrollments—
Estimated revenue—
Total gross profit
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Lead investment
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Before overhead, taxes, and other sales or marketing costs. Your scenario, not a forecast or guarantee.

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How it works

Use inputs from the same time period. Gross profit is what remains after instructor pay and direct costs. In percentage mode, enter your gross margin.

Use your intro-to-enrollment rate. If you only know how many intros show up, multiply that share by the share who enroll. Estimated enrollments can be fractional.

Estimated profit = intros × enrollment rate × gross profit per enrollment − intros × cost per intro. ROI = estimated profit ÷ intro spend × 100. ROI is unavailable when intro spend is $0.

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